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Large Format Display’s – the state of the art in Digital Signage

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Lately, our public area’s (towns, cities, railway stations, airports, shopping centres, roads – I’ll stop there) have all become a lot … brighter, colourful and entertaining.  Largely due to the technical advances in Large Format Displays.  Domestically, in our homes we can readily have 60+ inch TV’s, with amazing screen resolutions, viewing angles and bright images.  At the time of writing, LG have an 86 inch ‘Domestic’ TV.  Of course, technically this is nothing, at the time of writing the largest ‘single’ Display 4K TV was 262 inches, and cost $539,000.  I’ll have two.

Commercial applications of this technology have been rapid, warp speed.  Largely led by the vivid imaginations of the more creative marketer’s who saw an exciting new medium for their messages, Digital Signage as they call it.  As a teenager I would love seeing the Iconic billboard at Piccadilly Circus, now we see bigger and technically better display’s in cities, at every shopping centre or airport.  Incidentally the Piccadilly display is currently being redeveloped to replace the 6 individual bill boards with one 8,500 sq ft high definition screen.

Large Format Displays have many uses, being so good at displaying digital images, video, streamed media, web pages, data and plain text.  And delivering the content to the displays is easy, their networked.  Thus requiring no site visits or down time etc, which allows for real-time updates (weather, traffic, flight status, prices, markets …).

The applications are only limited by our imagination and thinking up ways to apply this technology – some of the more common applications include (courtesy of Wikipedia) :

  1. Public information– news, weather, traffic and local information, public information…
  2. Internal information– corporate messages, such as health & safety items, news, KPI’s…
  3. Product information– specifications, performance, availability, pricing, photos, ingredients, suggested applications and other product information…
  4. Advertising and Promotion– promoting products or services…
  5. Brand building– in-store promotions…
  6. Influencing customer behaviour– time sensitive information/offers, directing customers to different areas, increasing the “dwell time” on the store premises…
  7. Influencing product or brand decision-making– signage helping customers locate products, check prices, access product information and manage shopping lists…
  8. Enhancing customer experience–reduction of perceived wait time in retail operations, bank queues, product and service demonstrations, instructions…
  9. Navigation– directions in museums or hospitals etc…
  10. Check in and reservations– interactive screens on walls or desks to check in or make bookings…

 

Commercial Large Format Displays are designed for engaging with audiences, so find use in lecture theatres, classrooms, board rooms, shops and shopping centres, airports train-stations, as well as receptions, offices and control centres.

The technology is interesting and varied and the future is looking exciting.  For the individual displays currently there is –

  • Projection
  • Plasma
  • LCD
  • LED

The technology ‘battle’ has been won by LED’s (Technically LED Tv’s are a specific development of LCD technology, so its all LCD but we had to have a distinct name – I know, I know … blame the marketers).  Modern devices offer bright, high resolution displays that have wide viewing angles, low profile (thin, paper thin!) are light weight and have images that go to the edge of the display.  And are efficient and once into volume manufacture they are cheap.

These displays are amazingly thin and lightweight, LG’s 77 inch 4k OLED ‘panel’ weighs just 17lbs and is 2.57mm thick, anyone remember trying to lift a 32inch CRT TV?  It took two people.  Leading edge technology is producing paper thin, flexible and completely transparent displays – start day dreaming how that tech could be applied.

This light weight, low energy and thin format as well as images going to the edges of the displays (no border) has allowed for ‘Video Walls’ to be created, the seamless connection of multiple devices to create huge, vast, enormous displays.  At the time of writing the largest Video Wall constructed is 33,000 square metres installed at the Burj Khalifa (more accurately installed ON the Burj Khalifa)  Here’s a really cool LINK to some videos of the installation and the display in action.

The technology continues to develop, 3D (with no need for glasses), paper thin and flexible, transparent, interactive, proximity and touch sensitive – all exciting stuff and the results of billions of $’s investment, why?  Because there’s as many applications as we can dream up, and each new technical development opens up new solutions, new markets.  Put another way – there’s efficiencies to be gained, competitive advantages to be had and …. money to be made.  For the manufacturers, the Digital Signage market is forecast to be worth $32.84Bn by 2023.   But the users are doing well too, a 100 screen video wall in the Las Vegas McCarran Airport generates, annually, an estimated $1m in advertising revenue.

Maybe we should be thinking how we could use Large Format Displays in your businesses?  Office efficiencies, User Experiences, Sales and Marketing.  Enhancing your products and services, cost reduction, revenue generation…  If you use Large Format Displays, or are considering how to use this technology and would like to discuss the opportunities, give us a call at CSR.  We provide an extensive range of products – indoor / outdoor / 100+ INCH and we can help you with applications, installation, mountings, configure etc.

 

 

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